Make

Make platform architecture and visual workflow automation engine

Make (accessible at make.com, formerly Integromat, developed by Celonis) is the world’s leading visual no-code workflow automation and application integration platform. Engineered to automate complex business processes without writing code, Make allows developers, operations teams, and businesses to connect over 1,500 applications into multi-branch interactive scenarios.

Unlike linear step-by-step automation tools, Make features an infinite visual drag-and-drop canvas supporting complex data routers, iterators, aggregators, error handlers, and real-time data inspection. Make natively integrates artificial intelligence—including OpenAI, Anthropic, Google Gemini, and custom AI Agent nodes—to orchestrate autonomous reasoning directly inside business automations.

Core automation capabilities and AI scenario tools

Make delivers features for complex no-code integration and AI workflows:

• Visual scenario canvas: Build multi-branch automations with intuitive drag-and-drop bubbles and data mapping lines.
• 1,500+ pre-built app connectors: Connect CRMs, databases, messaging apps, payment gateways, and cloud storage out of the box.
• Integrated AI Agent nodes: Deploy LLM reasoning nodes to classify emails, parse unstructured receipts, and extract data.
• Advanced data manipulators: Native routers, iterators, aggregators, filters, and mathematical array functions.
• Instant webhook triggers: Process incoming webhooks in real time with sub-second execution latency.
• Enterprise execution & security: SOC 2 Type II certified, GDPR compliant, with granular team role management.

Comparative benchmark: Make vs. Zapier and n8n

Make provides a visual branching canvas and granular data manipulation tools.

Practical applications and operational limits

• Lead qualification & CRM sync: Ingest web form leads, enrich data via AI, and sync to Salesforce and Slack.
• Automated invoice parsing: Process email attachments, extract line items with OCR/LLMs, and create QuickBooks invoices.
• Customer support triage: Route incoming Zendesk tickets to appropriate support teams based on sentiment analysis.
• E-commerce inventory synchronization: Sync product stock levels across Shopify, WooCommerce, and ERP databases.

Operating limits: Every step inside a scenario consumes 1 operation credit. Complex multi-step scenarios executing thousands of times daily require operation top-up packs.

Subscription plans and operation pricing

Make offers a free plan with 1,000 monthly operations alongside tiered subscriptions:

*Pricing and plan details verified as of August 2026.

Step-by-step workflow

1. Create new scenario: Log in at make.com and click “Create a new scenario”.
2. Add app triggers: Add a trigger module (such as a Webhook or Google Sheets new row).
3. Insert routers & AI nodes: Connect OpenAI/Claude modules to summarize or extract data and route outcomes.
4. Test and activate: Run the scenario with live test data, verify outputs, and turn the schedule ON.

Editorial verdict

• Best for: Operations managers, no-code developers, marketers, and businesses looking for a visual automation platform with multi-branch logic and cost-effective operations.
• Not recommended for: Absolute beginners intimidated by node-based mapping or data structure arrays.
• Learning curve: Moderate. Visual canvas makes logic clear, while array manipulation requires practice.
• Value threshold: High value. 10,000 operations starting at ~$9/mo provides significantly higher volume than legacy per-task competitors.
• Bottom line: Make provides a capable visual automation engine, combining drag-and-drop scenarios with multi-step AI reasoning.